It started on a desert road in a rental car named Frank.

I'd been hustling for years. Decades, really. Chasing outcomes. Surviving.

I’ve been the secret weapon behind a lot of things that worked.

One of them scaled to over a billion uses.

But I was burned out. My startup wasn’t working and I left for a role that felt like the one.

I did the best work of my life.

No one ever saw it.

Sometimes the work gives you what the outcome never could.

I didn’t know what to do. So I drove.

No agenda. Just the road, music, and a question.

"What would joy do today?"

I followed that. Every single day. For months.

Until one morning I asked:

"What if I built like this too?"

That's when I uncovered something I call Founder Fit.

Every founder has an operating system. If your business isn’t built around your wiring, your energy, or your rhythm, it doesn’t work for you. And if it doesn’t work for you, it doesn’t work.

You’ll burn out, lose interest, or it’ll quietly fall apart.

But when the fit is right, everything flows.

Think about it!

If a product doesn’t fit the user, we iterate.

If a job doesn’t fit, you quit.

But when a business doesn’t fit the founder... We’re told to hustle more.

WTF?

What I realized is...

  • Craft thrives when I’m in the right role, doing what only I can do.

  • Flow happens when the business structure fits how I operate.

  • Energy amplifies when I love what I’m building.

This is Founder Fit.

What started as a personal reset became three living projects.

One for expression. One for self-care. One for the kind of tool I always needed.

  • Merch.

    Wearables made from sparks in the dark. Printed by hand. Crafted with love. Infused with intention.

    ✨ Shop Now 

  • Founder Cards.

    A daily ritual for clarity and action. One card. One insight. One step closer to the timeline calling you.

    Coming Soon

  • Space Builder

    Makes building a store feel simple, easy and a little magical. No tech tears. Just click and sell stuff.

    Coming Soon

The First Drop

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