It started on a desert road in a rental car named Frank.

I'd been hustling for years. Decades, really. Chasing outcomes. Surviving.
I’ve been the secret weapon behind a lot of things that worked.
One of them scaled to over a billion uses.
But I was burned out. My startup wasn’t working and I left for a role that felt like the one.
I did the best work of my life.
No one ever saw it.

Sometimes the work gives you what the outcome never could.
I didn’t know what to do. So I drove.
No agenda. Just the road, music, and a question.
"What would joy do today?"
I followed that. Every single day. For months.
Until one morning I asked:
"What if I built like this too?"
That's when I uncovered something I call Founder Fit.
Every founder has an operating system. If your business isn’t built around your wiring, your energy, or your rhythm, it doesn’t work for you. And if it doesn’t work for you, it doesn’t work.
You’ll burn out, lose interest, or it’ll quietly fall apart.

But when the fit is right, everything flows.
Think about it!
If a product doesn’t fit the user, we iterate.
If a job doesn’t fit, you quit.
But when a business doesn’t fit the founder... We’re told to hustle more.
WTF?
What I realized is...
-
Craft thrives when I’m in the right role, doing what only I can do.
-
Flow happens when the business structure fits how I operate.
-
Energy amplifies when I love what I’m building.
This is Founder Fit.
What started as a personal reset became three living projects.
One for expression. One for self-care. One for the kind of tool I always needed.
-
Merch.
✨ Shop NowWearables made from sparks in the dark. Printed by hand. Crafted with love. Infused with intention.
-
Founder Cards.
A daily ritual for clarity and action. One card. One insight. One step closer to the timeline calling you.
Coming Soon -
Space Builder
Makes building a store feel simple, easy and a little magical. No tech tears. Just click and sell stuff.
Coming Soon
The First Drop
-
Inner Space Women's Crew
Regular price $39.00 USDRegular priceUnit price per -
Love Sunset Unisex T-Shirt
Regular price $30.00 USDRegular priceUnit price per -
Flow Mates Men's Hoodie
Regular price $39.00 USDRegular priceUnit price per -
Heart Rise Women's Hoodie
Regular price $39.00 USDRegular priceUnit price per -
Love Horizon Unisex T-shirt
Regular price $30.00 USDRegular priceUnit price per -
Love Fins Women's Crew
Regular price $39.00 USDRegular priceUnit price per -
Love in Motion Unisex T-shirt
Regular price $30.00 USDRegular priceUnit price per -
Free Flow Women's Crew
Regular price $39.00 USDRegular priceUnit price per -
LoveNaut Unisex T-shirt
Regular price $30.00 USDRegular priceUnit price per -
Heart Signal Men's Crew
Regular price $39.00 USDRegular priceUnit price per